NAMI Bus and Billboard Ad

This was a project done in college. I was to create both a bus ad and billboard ad for a organization of our choosing. I chose NAMI, National Alliance on Mental Illness. NAMI is an organization heling those who are struggling with their mental health and/or have a mental illness. They provide means of getting help and support. For the ads, I kept both designs similar as they are from the same campaign. The daytime sky represents positivity, light, hope versus the night sky representing negativity, your inner demons, darkness. The holding hands is for reaching out to help save someone from their struggle and battle with their mental health. It also represents that those struggling aren't alone. There's also the tattoo used with the word "fighter" that represents the person struggling who can win their battle against mental health. It's used in the saying as well and both the tattoo and words are in the same font. The message portrayed in the ads is perfect for what NAMI represents.